Brain scans of Philly jazz musicians reveal secrets to reaching creative flow

Neuroscientists analyzed the brain waves of 32 jazz guitarists as they improvised to chords and rhythms. Their findings suggest 2 key principles support innovative thinking.

Yvette Kounios, Adjunct Instructor of English and Professional Writing, Widener University • conversation
April 5, 2024 • ~9 min

A less biased way to determine trademark infringement? Asking the brain directly

How do you determine whether one brand is similar enough to another to infringe on its trademark? Researchers propose that comparing brain scans could be an option.

Zhihao Zhang, Assistant Professor of Business Administration, University of Virginia • conversation
Feb. 13, 2023 • ~9 min

The neuroscience of loneliness – and how technology is helping us

Brain regions associated with threat and aversion, are activated when we feel lonely and rejected.

Anna Henschel, PhD Candidate in Psychology & Neuroscience, University of Glasgow • conversation
April 17, 2020 • ~6 min

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