Greenwashing: how ads get you to think brands are greener than they are – and how to avoid falling for it

Ads use music, colour and emotion to stress the sustainability of what they’re selling: even when the reality isn’t as attractive.

Zahra Golrokhi, Lecturer in Engineering, The Open University • conversation
June 20, 2022 • ~8 min

Science elicits hope in Americans – its positive brand doesn't need to be partisan

When you ask Americans what the word 'science' brings to mind, a majority respond 'hope.' Using this built-in brand can help communicate important science messages.

Todd Newman, Assistant Professor of Life Sciences Communication, University of Wisconsin-Madison • conversation
July 23, 2020 • ~8 min

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