Do celebrity endorsements really help environmental campaigns? We found no evidence

We looked at 181 celeb campaigns in six languages and found no hard evidence that any were effective

Diogo Veríssimo, Research Fellow in Conservation Marketing, University of Oxford • conversation
Sept. 2, 2020 ~8 min

Tags:  climate-activism  celebrities

Volkswagen’s climate activist won’t be able to change the green credentials of the company any time soon

After 'Dieselgate', Volkswagen appears keen to rescue its public image. Now it's looking to hire its own 'Greta Thunberg'.

Tom Stacey, Senior Lecturer in Operations and Supply Chain Management, Anglia Ruskin University • conversation
March 11, 2020 ~6 min

Tags:  automotive-industry  electric-cars  greenwash  transport-emissions  climate-activism  dieselgate  volkswagen-emissions-scandal  car-manufacturers  greta-thunberg

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