Do celebrity endorsements really help environmental campaigns? We found no evidence
We looked at 181 celeb campaigns in six languages and found no hard evidence that any were effective
Diogo Veríssimo, Research Fellow in Conservation Marketing, University of Oxford
• conversation
Sept. 2, 2020 • ~8 min
Sept. 2, 2020 • ~8 min
Volkswagen’s climate activist won’t be able to change the green credentials of the company any time soon
After 'Dieselgate', Volkswagen appears keen to rescue its public image. Now it's looking to hire its own 'Greta Thunberg'.
Tom Stacey, Senior Lecturer in Operations and Supply Chain Management, Anglia Ruskin University
• conversation
March 11, 2020 • ~6 min
March 11, 2020 • ~6 min
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