Facebook tracks your activity online to identify your interests, but doesn't take context into account. That can result in some odd targeted ads.

Businesses may drive up profits using Facebook in the short term, but new disclosures could soon make the platform a ethical liability for brands.

Older adults who post more pictures to Facebook feel more competent about their social media use, which can in turn boost their feelings of well-being.

Researchers have found strong correlation between the amount people trust Facebook and how much they use the social media platform.

Why do we click on some social media posts but not on others? Researchers did a deep dive to get to the bottom of what they call the "non-click" decision.

New research investigates the social rewards and personality traits that drive people's problematic use of Facebook and Snapchat.

Facebook has allowed anti-vaxxers to gain a stronger voice against the HPV vaccine, a new study of 6,500 public posts finds.

A new analysis of Facebook comments show how social media and identity can lead to hate and dehumanization of other people, step by step.

To solve the problem of forecasting where the COVID-19 pandemic is headed, researchers are using people's self-reported symptoms from Facebook and Google.

Language people use on Facebook becomes more formal before they make a visit to the emergency room, according to new research.