History_of_Creative_Directors.svg
Summary
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English:
The image represents the history of the creative directors who have led the five most important Luxury Fashion Brands according to The Vogue Business Index: Spring/Summer 2023 [1] (Louis Vuitton, Dior, Gucci, Saint Laurent and Chanel), from their foundation until today.
It aims to show which were the creative directors responsible for overseeing the different collections within the selected brands and the duration of their tenures. It also wants to emphasize whether there have been enduring and consistent creative directions or, conversely, shorter and more fragmented ones. Finally, the image wants to highlight how some brands have decided to entrust the creative direction of the entire maison (and therefore of all the collections) exclusively to a single person, while other brands, during some periods in the past, or from a certain period until today, have decided to segment the creative direction in several parts: creative direction of menswear, womenswear and accessories collections. [1] The Vogue Business Index is a balanced scorecard for brands to discover how they match up against their competitors. At its core is a survey of more than 5,000 luxury consumers drawn from 11 key markets, revealing their views on brand desirability, status, quality and relevance, as well as their intent to buy. |
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Since there is no real database containing the desired information, from a primary source a spreadsheet has been created by own user to be used as a starting dataset. Primary source: Bryan Kaetz [Bryan Kaetz]. (2020, August 20). The Role of the Creative Director & its Longevity in Fashion Houses (or lack thereof...). [Article]. LinkedIn. https://www.linkedin.com/pulse/role-creative-director-its-longevity-fashion-houses-lack-bryan-kaetz?trackingId=L8tHFO%2B6SWyhGisdDIBR9w%3D%3D/?trackingId=L8tHFO+6SWyhGisdDIBR9w== Of all the brands featured in the primary source, the top five featured in The Vogue Business Index Spring/Summer 2023 were selected. Source: Vogue Business. (2023, June 21). Louis Vuitton leads, and Burberry sees strong gains in the vogue business index: Spring/Summer 2023 edition. https://www.voguebusiness.com/companies/louis-vuitton-leads-and-burberry-sees-strong-gains-in-the-vogue-business-index-spring-summer-2023-edition All the information collected from the primary source has been double-checked through external sources to verify its reliability. Most of the data was correct and only a few discrepancies were found regarding the "Gucci" and “Chanel” brand, for which reference was made to the following source: The history of Gucci. GLAM OBSERVER. (2022, December 19). https://glamobserver.com/the-history-of-gucci/ The history of the House of Chanel. CHANEL. (n.d.). https://www.chanel.com/us/about-chanel/the-history/ In addition, since the primary source is dated to 2020, the latest data about the "Louis Vuitton" and "Gucci" brands have been added from the following sources: Louis Vuitton appoints Pharrell Williams as its new men’s creative director. LVMH. (n.d.). https://www.lvmh.com/news-documents/news/louis-vuitton-appoints-pharrell-williams-as-its-new-mens-creative-director/ Holland, O. (2023, January 30). Gucci names Sabato de Sarno as new creative director. CNN. https://edition.cnn.com/style/article/sabato-de-sarno-gucci-creative-director/index.html |
| Author | Martina B01 |
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This image has been created during " DensityDesign Integrated Course Final Synthesis Studio " at Politecnico di Milano , organized by DensityDesign Research Lab in 2023. |
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