Listerine_advertisement,_1932.jpg

Description

1932 advertisement for Listerine mouthwash from Lambert Pharmaceutical Co. . From 1921 until the mid-1970s, Listerine was also marketed as preventive and remedy for colds and sore throats . In 1976, the Federal Trade Commission ruled that these claims were misleading, and that Listerine had "no efficacy" at either preventing or alleviating the symptoms of sore throats and colds. Warner-Lambert was ordered to stop making the claims, and to include in the next $10.2 million dollars' of Listerine ads specific mention that "contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity." [1]

Out of the magazine Good Housekeeping .
Date
Source TJS Labs Gallery of Graphic Design , Picture ID 1096575452. Scanned from (1932). "Advertisements". Good Housekeeping : 103.
Author Lambert Pharmaceutical Co.
Permission
( Reusing this file )
This work is in the public domain in the United States because it was published in the United States between 1929 and 1977, inclusive, without a copyright notice . For further explanation, see Commons:Hirtle chart as well as a detailed definition of "publication" for public art. Note that it may still be copyrighted in jurisdictions that do not apply the rule of the shorter term for US works (depending on the date of the author's death), such as Canada (50 p.m.a. ), Mainland China (50 p.m.a., not Hong Kong or Macao), Germany (70 p.m.a.), Mexico (100 p.m.a.), Switzerland (70 p.m.a.), and other countries with individual treaties.

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  1. ↑ Three by the FTC . Time ( 1976-01-05 ). Retrieved on 2006-12-05 .

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