Naa_newspaper_ad_revenue.svg


Summary

Description
English: US newspaper advertising revenue, corrected for inflation
Date
Source

Own work

Graph and source program are own work by uploader. Consumer Price Index numerical data from the website of the United States Department of Labor . U.S. newspaper advertising revenue data shown here was published on the website of the Newspaper Association of America , but was withdrawn in 2014. Last available NAA data (2003-2014) was also shown graphed on the website of Statista , but the accompanying text gave an "estimated" figure of $14.87b for 2015. A similar graph to this appeared previously on the " Carpe Diem " blog of Mark J. Perry.
Author Dave Farrance
SVG development
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The SVG code is valid .
This plot was created with Matplotlib .
Source code
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Python code

#!/usr/bin/env python3
from matplotlib.pylab import *
print1950=[2070,2251,2464,2632,2685,3077,3223,3268,3176,3526,3681,3601,3659,
  3780,4120,4426,4865,4910,5232,5714,5704,6167,6939,7481,7842,8234,9618,
  10751,12213,13863,14794,16527,17694,20581,23522,25170,26990,29412,31197,
  32368,32280,30349,30639,31869,34109,36092,38075,41330,43925,46289,48670,
  44305,44102,44939,46703,47408,46611,42209,34740,24821,22795,20692,18931,
  17300, 16400, 14870]
onlin2003=[1216,1541,2027,2664,3166,3109,2743,3042,3249,3340,3420,3500]
infla1950=[1.3,7.9,1.9,0.8,0.7,-0.4,1.5,3.3,2.8,0.7,1.7,1.0,1.0,1.3,
  1.3,1.6,2.9,3.1,4.2,5.5,5.7,4.4,3.2,6.2,11.0,9.1,5.8,6.5,7.6,11.3,13.5,
  10.3,6.2,3.2,4.3,3.6,1.9,3.6,4.1,4.8,5.4,4.2,3.0,3.0,2.6,2.8,3.0,2.3,1.6,
  2.2,3.4,2.8,1.6,2.3,2.7,3.4,3.2,2.8,3.8,-0.4,1.6,3.2,2.1,1.5,1.6,0.1]
corr1950= array( [0.001]*len(infla1950) )
for j in range(len(corr1950) - 2, -1, -1):
  corr1950[j] = corr1950[j+1] * ((100.0 + infla1950[j+1]) / 100.0)
rc('axes', lw=2.0)
plot(range(1950, 1950 + len(print1950)), print1950 * corr1950,
  'r-', lw=4.0, label='Print revenue')
plot(range(2003, 2003 + len(onlin2003)),
  onlin2003 * corr1950[2003 - 1950: 2003 - 1950 + len(onlin2003)],
  'b-', lw=4.0, label='Online revenue')
xticks(size=14.5)
yticks(size=14.5,va='baseline')
grid(lw=0.75)
ylabel("Billions of today\'s dollars", size=14.5)
rc('legend', fontsize=14.5, edgecolor="black"); legend(loc=2)
savefig('naa_newspaper_ad_revenue.svg')
show()

Licensing

With the proviso that some rights to the numerical source data may be retained by the Newspaper Association of America, I release the graph and its source program to the public domain.

I, the copyright holder of this work, hereby publish it under the following license:
Creative Commons CC-Zero This file is made available under the Creative Commons CC0 1.0 Universal Public Domain Dedication .
The person who associated a work with this deed has dedicated the work to the public domain by waiving all of their rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.

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27 August 2018