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allure noun [ əˈljʊə ]

• the quality of being powerfully and mysteriously attractive or fascinating.
• "people for whom gold holds no allure"
Similar: attraction, lure, draw, pull, appeal, glamour, allurement, enticement, temptation, bewitchment, enchantment, charm, seduction, persuasion, fascination, magnetism,
Opposite: repulsion,

allure verb

• powerfully attract or charm; tempt.
• "will sponsors really be allured by such opportunities?"
Similar: attract, lure, entice, tempt, appeal to, whet the appetite of, make someone's mouth water, captivate, draw, beguile, bewitch, enchant, win over, charm, seduce, persuade, lead on, tantalize, intrigue, fascinate, give the come-on to, enticing, tempting, attractive, appealing, fetching, inviting, glamorous, captivating, seductive, enchanting, beguiling, charming, fascinating, intriguing, tantalizing, magnetic, irresistible, on fleek, come-hither,
Opposite: repel,
Origin: late Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).


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