ballyhoo
noun
[ balɪˈhuː ]
• extravagant publicity or fuss.
• "after all the ballyhoo, the film was a flop"
Similar:
publicity,
advertising,
promotion,
marketing,
propaganda,
push,
puffery,
build-up,
boosting,
commotion,
fuss,
ado,
flurry,
excitement,
ferment,
tumult,
hurly-burly,
hue and cry,
bustle,
hustle and bustle,
hype,
spiel,
hoo-ha,
hullabaloo,
flap,
song and dance,
splash,
kerfuffle,
carry-on,
bobsy-die,
ballyhoo
verb
• praise or publicize extravagantly.
• "each company ballyhoos its product as though it were the most outstanding in all creation"
Origin:
late 19th century: American coinage of unknown origin.