below the fold
• printed in the bottom half of the front page of a broadsheet newspaper and so not visible when the paper is folded.
• "they both ran the story on page 1 below the fold"
• positioned in the lower half of a web page and so not visible without scrolling down the page.
• "click-through yield on ads below the fold is lower"
above the fold
• printed in the top half of the front page of a broadsheet newspaper and so visible when the paper is folded.
• "they're holding four column inches above the fold"
• positioned in the upper half of a web page and so visible without scrolling down the page.
• "the sign-up feature should be in a consistent location throughout the site—preferably above the fold"
