brainwashing
noun
[ ˈbreɪnwɒʃɪŋ ]
• the process of pressurizing someone into adopting radically different beliefs by using systematic and often forcible means.
• "victims of brainwashing"
brainwash
verb
• pressurize (someone) into adopting radically different beliefs by using systematic and often forcible means.
• "people are brainwashed into believing family life is the best"