bromide
noun
[ ˈbrəʊmʌɪd ]
• a compound of bromine with another element or group, especially a salt containing the anion Br− or an organic compound with bromine bonded to an alkyl radical.
• a trite statement that is intended to soothe or placate.
• "feel-good bromides create the illusion of problem-solving"
• a reproduction or piece of typesetting on bromide paper.