catchphrase
noun
[ ˈkatʃfreɪz ]
• a well-known sentence or phrase, especially one that is associated with a particular famous person.
• "the movie gave the world the catchphrase ‘I'm gonna make him an offer he can't refuse’"
Similar:
saying,
quotation,
quote,
sound bite,
slogan,
catchline,
catchword,
motto,
watchword,
mantra,
tag line,