catchword
noun
[ ˈkatʃwəːd ]
• a popular word or phrase encapsulating a particular concept.
• "‘motivation’ is a great catchword"
Similar:
motto,
watchword,
slogan,
byword,
catchphrase,
formula,
refrain,
maxim,
axiom,
mantra,
shibboleth,
buzzword,
• a word printed or placed so as to attract attention.
