connotation
noun
[ kɒnəˈteɪʃ(ə)n ]
• an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
• "the word ‘discipline’ has unhappy connotations of punishment and repression"
Similar:
overtone,
undertone,
undercurrent,
implication,
hidden meaning,
secondary meaning,
nuance,
flavour,
feeling,
aura,
atmosphere,
colouring,
smack,
hint,
vein,
echo,
vibrations,
association,
intimation,
suggestion,
suspicion,
insinuation,
undermeaning,
subcurrent,
Origin:
mid 16th century: from medieval Latin connotatio(n- ), from connotare ‘mark in addition’ (see connote).