conversion
noun
[ kənˈvəːʃ(ə)n ]
• the process of changing or causing something to change from one form to another.
• "the conversion of food into body tissues"
Similar:
change,
changing,
transformation,
turning,
altering,
metamorphosis,
transfiguration,
transmutation,
translation,
sea change,
transmogrification,
• the fact of changing one's religion or beliefs or the action of persuading someone else to change theirs.
• "he insists that real conversion is a matter of the heart"
• a successful kick at goal after a try, scoring two points.
• "Gavin Hastings landed one penalty and one conversion"
• (in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.
• "you'll see better conversion rates for your local advertising if you include your physical address on your website"
• the action of wrongfully dealing with goods in a manner inconsistent with the owner's rights.
• "he was found guilty of the fraudulent conversion of clients' monies"
• the manifestation of a mental disturbance as a physical disorder or disease.
• "conversion disorders"
Origin:
Middle English (in the sense ‘turning of sinners to God’): via Old French from Latin conversio(n- ), from convers- ‘turned about’, from the verb convertere (see convert).
