coyness
noun
[ ˈkɔɪnəs ]
• (especially in a woman) the quality of feigning shyness or modesty in an attempt to seem alluring.
Similar:
archness,
simpering,
coquettishness,
flirtatiousness,
kittenishness,
skittishness,
shyness,
modesty,
bashfulness,
reticence,
diffidence,
self-effacement,
timidity,
demureness,
Opposite:
brazenness,
• the quality of being reluctant to give details about something regarded as sensitive; reticence.
• "the company's coyness about their spring offering"
