creativity
noun
[ ˌkriːeɪˈtɪvɪti ]
• the use of imagination or original ideas to create something; inventiveness.
• "firms are keen to encourage creativity"
Similar:
inventiveness,
imagination,
imaginativeness,
innovation,
innovativeness,
originality,
individuality,
artistry,
expressiveness,
inspiration,
vision,
creative power,
creative talent,
creative gift,
creative skill,
resourcefulness,
ingenuity,
enterprise,