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3.5
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diminish verb [ dɪˈmɪnɪʃ ]

• make or become less.
• "the new law is expected to diminish the government's chances"
Similar: decrease, decline, reduce, lessen, shrink, contract, grow smaller, fall off, drop off, slacken off, fall, drop, sink, slump, plummet, plunge, hit the floor, go through the floor, go downhill, curtail, cut, cut down, cut back, prune, pare down, lower, narrow, constrict, restrict, limit, curb, check, blunt, weaken, make weaker, erode, undermine, sap, subside, wane, abate, dwindle, fade, slacken, moderate, ebb, recede, die away, die down, die out, peter out, tail off, cool off, let up, fizzle out, settle down, come to an end, remit,
Opposite: increase, flare up, get worse,
Origin: late Middle English: blend of archaic minish ‘diminish’ (based on Latin minutia ‘smallness’) and obsolete diminue ‘speak disparagingly’ (based on Latin deminuere ‘lessen’ (in late Latin diminuere ), from minuere ‘make small’).

diminishing returns

• proportionally smaller profits or benefits derived from something as more money or energy is invested in it.
"diminishing returns on infrastructure projects may reduce the promised investment gains"

the law of diminishing returns

• a principle stating that profits or benefits gained from something will represent a proportionally smaller gain as more money or energy is invested in it.
"studies have shown investments in direct-to-consumer promotion suffer significantly from the law of diminishing returns"



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