downmarket
adjective
[ daʊnˈmɑːkɪt ]
• relatively inexpensive or less prestigious.
• "an interview for the downmarket tabloids"
Similar:
cheap,
cheap and nasty,
inferior,
low-class,
lowbrow,
uncultured,
unsophisticated,
rough,
poor,
insalubrious,
unfashionable,
disreputable,
tacky,
dumbed down,
rubbishy,
downmarket
adverb
• towards the lower or less prestigious sector of the market.
• "competition threatens to drive broadcasters further downmarket"
