enticement
noun
[ ɪnˈtʌɪsm(ə)nt ]
• something used to attract or to tempt someone; a lure.
• "financial enticements"
Similar:
lure,
temptation,
allure,
attraction,
desirability,
bait,
draw,
pull,
call,
appeal,
glamour,
allurement,
bewitchment,
enchantment,
charm,
seduction,
persuasion,
fascination,
captivation,
magnetism,
come-on,
