equate
verb
[ ɪˈkweɪt ]
• consider (one thing) to be the same as or equivalent to another.
• "customers equate their name with quality"
Similar:
regard as the same as,
regard as identical to,
identify,
liken to,
compare,
bracket,
class,
associate,
connect,
pair,
link,
relate,
ally,
think of together,
set side by side,
Origin:
Middle English (in the sense ‘make equal, balance’): from Latin aequat- ‘made level or equal’, from the verb aequare, from aequus (see equal). Current senses date from the mid 19th century.
