exhortation
noun
[ ɛɡzɔːˈteɪʃ(ə)n ]
• an address or communication emphatically urging someone to do something.
• "exhortations to consumers to switch off electrical appliances"
Similar:
urging,
encouragement,
persuasion,
pressure,
pressurization,
pushing,
insistence,
incitement,
goading,
egging on,
beseeching,
admonishment,
warning,
paraenesis,
enjoinder,
call,
charge,
injunction,
entreaty,
appeal,
admonition,
sermon,
lecture,
harangue,
obtestation,
protreptic,