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flack noun [ flak ]

• a publicity agent.

flack verb

• publicize or promote.
• "each author is flacking his ‘exclusive’ account of the whole mess"
Origin: 1940s: of unknown origin.

flack noun

• variant spelling of flak.

flak noun

• strong criticism.
• "you must be strong enough to take the flak if things go wrong"
Similar: criticism, censure, disapproval, disapprobation, hostility, complaints, castigation, condemnation, denunciation, opprobrium, obloquy, calumny, calumniation, execration, excoriation, vilification, abuse, revilement, lambasting, brickbats, knocking, panning, slamming, tongue-lashing, a bad press, stick, verbal, slagging off, slagging,
• anti-aircraft fire.
Origin: 1930s (in flak (sense 2)): from German, abbreviation of Fliegerabwehrkanone, literally ‘aviator-defence gun’.


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