gimmick
noun
[ ˈɡɪmɪk ]
• a trick or device intended to attract attention, publicity, or trade.
• "it is not so much a programme to improve services as a gimmick to gain votes"
Similar:
publicity device,
stunt,
contrivance,
eye-catching novelty,
scheme,
trick,
dodge,
ploy,
stratagem,
loss-leader,
shtick,
• a night out with friends.
• "I had just come from a gimmick that lasted until the early hours of the following day"
gimmick
verb
• alter or augment with an extra device or feature.
• "it was using software that had been specially gimmicked to allow for easier surveillance"
Origin:
1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being ‘a piece of magicians' apparatus’.
