goodwill
noun
[ ɡʊdˈwɪl ]
• friendly, helpful, or cooperative feelings or attitude.
• "the scheme is dependent on goodwill between the two sides"
Similar:
benevolence,
compassion,
kind-heartedness,
big-heartedness,
goodness,
kindness,
kindliness,
consideration,
charity,
cooperation,
collaboration,
friendliness,
thoughtfulness,
decency,
amity,
sympathy,
understanding,
amenability,
neighbourliness,
mutual support,
• the established reputation of a business regarded as a quantifiable asset and calculated as part of its value when it is sold.
