hype
noun
[ hʌɪp ]
• extravagant or intensive publicity or promotion.
• "his first album hit the stores amid a storm of hype"
Similar:
publicity,
advertising,
promotion,
marketing,
puff,
puffery,
propaganda,
exposure,
boost,
push,
fanfare,
build-up,
plug,
plugging,
razzmatazz,
ballyhoo,
hype
verb
• promote or publicize (a product or idea) intensively, often exaggerating its benefits.
• "an industry quick to hype its products"
Similar:
publicize,
advertise,
promote,
push,
boost,
merchandise,
give publicity to,
give a puff to,
puff,
puff up,
build up,
talk up,
beat/bang the drum for,
plug,
Opposite:
play down,
Origin:
1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.
hype
noun
• a hypodermic needle or injection.
hype
verb
• stimulate or excite (someone).
• "I was hyped up because I wanted to do well"
Origin:
1920s (originally US): abbreviation of hypodermic.
