incentive
noun
[ ɪnˈsɛntɪv ]
• a thing that motivates or encourages someone to do something.
• "give farmers an incentive to improve their land"
Similar:
inducement,
motivation,
motive,
reason,
stimulus,
stimulant,
spur,
impetus,
encouragement,
impulse,
incitement,
goad,
provocation,
attraction,
lure,
bait,
carrot,
sweetener,
come-on,
premium,
douceur,
Origin:
late Middle English: from Latin incentivum ‘something that sets the tune or incites’, from incantare ‘to chant or charm’.
