inducement
noun
[ ɪnˈdjuːsm(ə)nt ]
• a thing that persuades or leads someone to do something.
• "companies were prepared to build only in return for massive inducements"
Similar:
incentive,
attraction,
encouragement,
temptation,
incitement,
stimulation,
stimulus,
bait,
lure,
pull,
draw,
spur,
goad,
impetus,
motive,
motivation,
provocation,
bribe,
reward,
carrot,
come-on,
sweetener,
perk,
douceur,
