innovate
verb
[ ˈɪnəveɪt ]
• make changes in something established, especially by introducing new methods, ideas, or products.
• "the company's failure to diversify and innovate competitively"
Origin:
mid 16th century: from Latin innovat- ‘renewed, altered’, from the verb innovare, from in- ‘into’ + novare ‘make new’ (from novus ‘new’).
