mark up
• (of a retailer) add a certain amount to the cost of goods to cover overhead and profit.
• "he marks up prized garments by at least 50 per cent"
Opposite:
mark something down,
• annotate or correct text for printing, keying, or typesetting.
• "they retyped the articles after the subeditors had marked them up in pencil"
markup
noun
• the amount added to the cost price of goods to cover overheads and profit.
• "a markup of 50 per cent"
• the process or result of correcting text in preparation for printing.
• a set of tags assigned to elements of a text to indicate their relation to the rest of the text or dictate how they should be displayed.
• "markup languages"
