maxim
noun
[ ˈmaksɪm ]
• a short, pithy statement expressing a general truth or rule of conduct.
• "the maxim that actions speak louder than words"
Similar:
saying,
adage,
aphorism,
proverb,
motto,
saw,
axiom,
dictum,
precept,
epigram,
catchphrase,
slogan,
byword,
watchword,
truism,
platitude,
cliché,
bon mot,
apophthegm,
Origin:
late Middle English (denoting an axiom): from French maxime, from medieval Latin (propositio) maxima ‘largest or most important (proposition)’.