mystique
noun
[ mɪˈstiːk ]
• a quality of mystery, glamour, or power associated with someone or something.
• "the mystique surrounding the monarchy"
Similar:
charisma,
glamour,
romance,
mystery,
fascination,
magic,
spell,
charm,
appeal,
allure,
awe,
Origin:
late 19th century: from French, from Old French (see mystic).