niche
noun
[ niːʃ ]
• a comfortable or suitable position in life or employment.
• "he is now a partner at a leading law firm and feels he has found his niche"
• a specialized segment of the market for a particular kind of product or service.
• "he believes he has found a niche in the market"
• a shallow recess, especially one in a wall to display a statue or other ornament.
• "each niche held a shepherdess in Dresden china"
Similar:
recess,
alcove,
nook,
cranny,
slot,
slit,
hollow,
bay,
cavity,
cubbyhole,
pigeonhole,
opening,
aperture,
mihrab,
niche
adjective
• denoting products, services, or interests that appeal to a small, specialized section of the population.
• "other companies in this space had to adapt to being niche players"
niche
verb
• place (something) in a niche or recess.
• "these elements were niched within the shadowy reaches"
Origin:
early 17th century (in niche (sense 3 of the noun)): from French, literally ‘recess’, from nicher ‘make a nest’, based on Latin nidus ‘nest’.