plead
verb
[ pliːd ]
• make an emotional appeal.
• "she pleaded with them not to gag the boy"
Similar:
beg,
entreat,
beseech,
implore,
appeal to,
petition,
supplicate,
importune,
pray to,
request,
ask earnestly,
call on,
adjure,
apply to,
solicit,
obsecrate,
• present and argue for (a position), especially in court or in another public context.
• "the idea that in public relations work someone is paid to plead a special case is disliked"
Origin:
Middle English (in the sense ‘to wrangle’): from Old French plaidier ‘go to law’, from plaid ‘discussion’ (see plea).