ploy
noun
[ plɔɪ ]
• a cunning plan or action designed to turn a situation to one's own advantage.
Similar:
ruse,
tactic,
move,
device,
stratagem,
scheme,
trick,
gambit,
cunning plan,
manoeuvre,
contrivance,
expedient,
dodge,
subterfuge,
game,
wile,
wheeze,
shift,
Origin:
late 17th century (originally Scots and northern English in the sense ‘pastime’): of unknown origin. The notion of ‘a calculated plan’ dates from the 1950s.