rhetoric
noun
[ ˈrɛtərɪk ]
• the art of effective or persuasive speaking or writing, especially the exploitation of figures of speech and other compositional techniques.
• "he is using a common figure of rhetoric, hyperbole"
Origin:
Middle English: from Old French rethorique, via Latin from Greek rhētorikē (tekhnē) ‘(art) of rhetoric’, from rhētōr ‘rhetor’.
