slogan
noun
[ ˈsləʊɡ(ə)n ]
• a short and striking or memorable phrase used in advertising.
• "a series of arson attacks gave new meaning to the advertising slogan ‘come home to a real fire’"
• a Scottish Highland war cry.
Origin:
early 16th century: from Scottish Gaelic sluagh-ghairm, from sluagh ‘army’ + gairm ‘shout’.
