undervalue
verb
[ ʌndəˈvaljuː ]
• rate (something) insufficiently highly; fail to appreciate.
• "through overfamiliarity, it is easy to undervalue this concerto"
Similar:
underrate,
set little store by,
rate too low,
think too little of,
underestimate,
not do justice to,
do an injustice to,
play down,
understate,
underemphasize,
de-emphasize,
diminish,
minimize,
downgrade,
reduce,
lessen,
brush aside,
gloss over,
shrug off,
trivialize,
belittle,
hold cheap,
sell short,
misprize,
minify,
undervalue
noun
• a price below the real value.
• "his truck was sold at an undervalue"