urgency
noun
[ ˈəːdʒ(ə)nsi ]
• importance requiring swift action.
• "the discovery of the ozone hole gave urgency to the issue of CFCs"
Similar:
importance,
top priority,
imperativeness,
weight,
weightiness,
gravity,
necessity,
exigency,
seriousness,
momentousness,
cruciality,
extremity,
hurry,
haste,
• an earnest and persistent quality; insistence.
• "Emilia heard the urgency in his voice"
Similar:
insistence,
persistence,
determination,
resolution,
tenacity,
obstinacy,
doggedness,
importunateness,
clamour,
clamorousness,
earnestness,
pleading,
begging,