"Targeting the tobacco retail environment is rapidly emerging as the next frontier in tobacco control."

Retargeted ads are why searching for a product inundates you with ads wherever you go online. New research clarifies how this tactic works.

Survey results show that marketing leaders are more open to their brands getting political. Here are some other trends in the field, as well.

"Marketing language that obscures these health harms, even indirectly through questionable pro-environment claims, ought to be prohibited."

How do brands build a "cool" image? What makes cool brands fall off? New research identifies the 10 factors that matter most.

African Americans who smoke menthol cigarettes are less likely to quit than other menthol smokers. New research indicates why.

Machine learning can pull together sentiment data from analyst reports to help inform stock trading decisions.

Companies that file for an IPO alter the economies of nearby ZIP codes, research finds.

A tobacco marketing expert warns Juul's high nicotine e-cigarettes could "addict a generation of youth."