Customers aren’t sold on clothing brands’ social impact

Businesses might not be doing an adequate job of communicating to customers what they're doing to improve society, a study indicates.

Pate McCuien-U. Missouri • futurity
Nov. 15, 2023 ~4 min

After Purdue Pharma lawsuit, competitors swooped in

Legal action against Purdue Pharma resulted in greater marketing spending to promote opioids among its competitors, a study finds.

U. Washington • futurity
Oct. 17, 2023 ~9 min


Will boozy ‘Dunkin’ Spiked’ nudge teens to start drinking?

Dunkin' Spiked, a new line of alcoholic coffees and teas "is too easy an entry point" to alcohol, argues David Jernigan.

Andrew Thurston-Boston U. • futurity
Sept. 18, 2023 ~10 min

California and Florida grew quickly on the promise of perfect climates in the 1900s – today, they lead the country in climate change risks

From semitropical playgrounds to life-endangering climate risks: Going back over a century, California’s and Florida’s growth has been predicated on climate – and promises of the good life.

Henry Knight Lozano, Senior Lecturer in American History & Director of Liberal Arts, University of Exeter • conversation
Sept. 5, 2023 ~10 min

Plant-based meat sales are stagnating – our research suggests playing down its green benefits could attract more consumers

US study shows environmental messages can put conservative consumers off trying and buying plant-based products.

Jennifer Yule, Lecturer in Marketing, The University of Edinburgh • conversation
Aug. 25, 2023 ~8 min

COVID-19 came from animals. Why aren’t we working to prevent new scourge?

New research finds threat not just in foreign lands, live markets in U.S. enormous, largely unregulated.

Alvin Powell • harvard
July 19, 2023 ~10 min

Just in time for back-to-school shopping: How retailers can alter customer behavior to encourage more sustainable returns

Returns cost companies billions of dollars in lost sales. They also generate emissions and packaging waste. Two logistics experts offer some tips from psychology for more sustainable returns.

Robert Overstreet, Assistant Professor of Supply Chain Management, Iowa State University • conversation
July 19, 2023 ~9 min

Peaches are a minor part of Georgia's economy, but they're central to its mythology

A 90% crop loss in the Peach State may sound like a disaster, but Georgia isn’t actually the Big Apple of peach production that it claims to be.

William Thomas Okie, Professor of History and History Education, Kennesaw State University • conversation
June 7, 2023 ~13 min


Energy generators' soaring revenues highlight deep problems in the way Britain prices its electricity

British electricity generators saw their revenues increase by £29 billion in 2022 – here’s why that happened.

Serguey Maximov Gajardo, Research Fellow at the Institute for Sustainable Resources, UCL • conversation
June 7, 2023 ~8 min

The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment

Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.

Katherine Du, Assistant Professor of Marketing, University of Wisconsin-Milwaukee • conversation
June 2, 2023 ~5 min

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