Coca-Cola has made ambitions climate and sustainability pledges, but marketing its products worldwide will always be a top priority.

Wall Street’s history of embracing high-speed algorithmic trading suggests ChatGPT will pose similar – if bigger – risks to financial markets.

Retailers of adaptive clothing must make changes to satisfy an increasingly diverse customer base, a new study finds.

Direct-to-consumer advertising works at selling drugs. A new study shows, though, that it may not work so well at promoting treatments that are significantly better than other options.

"Get it before it's gone!" type scarcity marketing works for beer companies in Japan, research finds.

Texas wasn’t prepared to keep the lights on during Winter Storm Uri, and it won’t be ready for future cold weather unless it starts thinking about energy demand as well as supply.

In experiments, audio recommendations for products like brownies, blenders, and beer were more influential than textual ones.

The hacker who steals your data is just one part of an illicit supply chain featuring producers, wholesalers, distributors and consumers – a black-market industry worth millions of dollars.

There never was a ‘maximum bill of £2,500’.