I’m an expert in crafting public health messages: Here are 3 marketing strategies I use to make Philadelphia healthier
The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.
June 23, 2025 • ~8 min
AI helps tell snow leopards apart, improving population counts for these majestic mountain predators
Conservationists have to search rough terrain and thousands of automated photographs to find the elusive cats. Artificial intelligence can help them work more accurately and more efficiently.
June 18, 2025 • ~9 min
Older adults with dementia misjudge their financial skills – which may make them more vulnerable to fraud, new research finds
Older adults are generally good at judging their capacity for handling their finances, but cognitive impairment degrades that skill. Proactive planning can help protect them from fraud.
June 12, 2025 • ~5 min
How Trump’s ‘gold standard’ politicizes federal science
The first Trump administration also used words like ‘transparency,’ ‘reproducibility’ and ‘uncertainty’ − to try to block regulators from using important health studies when writing pollution rules.
June 5, 2025 • ~10 min
California plan to ban most plants within 5 feet of homes for wildfire safety overlooks some important truths about flammability
Hedges and trees may actually reduce home exposure to radiant heat and flying embers, but they must be well maintained. Two scientists who study how plants burn explain.
June 2, 2025 • ~8 min
RFK Jr. says annual COVID-19 shots no longer advised for healthy children and pregnant women – a public health expert explains the new guidance
Public health experts and professional health care associations have expressed concern that the guidance goes against research on the vaccine’s benefits in pregnancy.
May 29, 2025 • ~10 min
Chronic stress contributes to cognitive decline and dementia risk – 2 healthy-aging experts explain what you can do about it
Even small lifestyle changes – such as more social interaction and a better diet – can help reduce stress.
May 28, 2025 • ~10 min
FDA will approve COVID-19 vaccine only for older adults and high-risk groups – a public health expert explains the new rules
The FDA’s new framework for COVID-19 vaccines breaks from established procedure for how the government establishes vaccine guidelines.
May 21, 2025 • ~10 min
FDA limits access to COVID-19 vaccine to older adults and other high-risk groups – a public health expert explains the new rules
The FDA’s new framework for COVID-19 vaccines breaks from established procedure for how the government establishes vaccine guidelines.
May 21, 2025 • ~10 min
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