Experts aren’t great at figuring out which political messages work

New research shows that experts performed little better than chance in identifying effective political messaging.

Mike Cummings-Yale • futurity
Nov. 4, 2024 ~6 min

Is ‘curving’ light the secret to better wireless communication?

A new technique for ‘curving’ light could be the secret to improved wireless communication, researchers report.

Juan Siliezar-Brown • futurity
April 9, 2024 ~7 min


5G doesn’t cause COVID-19, but the myth spread quickly

The myth that 5G causes COVID-19 has spread around the world, researchers report. Thankfully, experts debunking the false idea helped.

Boston University • futurity
Jan. 8, 2021 ~7 min

Too many tweets from cities lose citizen’s attention

When it comes to getting out important messages like health advisories, cities should tweet less, not more, researchers find.

Matt Swayne-Penn State • futurity
April 9, 2020 ~5 min

Marketing tool measures PR in good times and bad

A new tool can help organizatons check up on their relationships with public stakeholders, which can help public relations and marketing in times of crisis.

Matt Shipman-NC State • futurity
Jan. 3, 2020 ~3 min

Businesses need to rethink where they put cell towers

"...there are ways for us to have our cell phones and minimize potential risk without waiting to find out that putting a cell tower on top of a school was a bad idea."

Allison Mills-Michigan Tech • futurity
Dec. 4, 2019 ~4 min

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