New research clarifies how loyalty programs affect customers' engagement with a company's social media.

Some cannabis edibles look so much like candy, even adopting similar names and using the same cartoon characters, they pose a real risk to kids.

Feature complexity and design complexity are two key characteristics that bring in likes on Instagram, research finds.

The claim of "tobacco-free nicotine," from the brand Puff Bar may make young adults think e-cigarettes are less harmful, research finds.

There are no clinically tested or government-approved cell therapies available for the treatment or prevention of COVID-19 or its long-term effects.

Businesses may drive up profits using Facebook in the short term, but new disclosures could soon make the platform a ethical liability for brands.

"You don't want to spend your media dollars talking about the competition, but there are times when it makes sense to say something nice..."

"You don't want to spend your media dollars talking about the competition, but there are times when it makes sense to say something nice..."

The websites of baby formula manufacturers use messages and images that discourage breastfeeding while touting the benefits of formula, an analysis finds.

2020 was a wild year, one that pushed many people to think and rethink their values. Now, a survey finds, they want brands to reveal their values, too.