For ‘Sneakerheads,’ shoes are all about identity

New research digs into what draws collectors of fashionable and sometimes rare shoes into the world of Sneakerheads.

Laura Oleniacz - NC State • futurity
Feb. 8, 2021 ~8 min

‘Age gates’ don’t really work on booze brand websites

"Currently, there is no formal legislation in the United States prohibiting alcohol advertisements that appeal to adolescents..."

Texas A&M University • futurity
Nov. 11, 2020 ~4 min


Is that mulch really cypress? Maybe some of it

People buy cypress mulch for rot resistance and other qualities, but new research finds that the label on the bag may be a lie.

Jeff Mulhollem-Penn State • futurity
Nov. 2, 2020 ~6 min

Steak-umm brand tweets are well done and rare

New research explains the unlikely success of the Steak-umm Twitter account during the COVID-19 pandemic.

Matt Shipman-NC State • futurity
Oct. 1, 2020 ~6 min

‘Front of package’ food labels boost nutrition

The adoption of nutrition data on “front of package” product labels is associated with improved nutritional content in those foods, a new study shows.

Matt Shipman-NC State • futurity
Sept. 22, 2020 ~7 min

‘Front of package’ food labels boost nutrition

The adoption of nutrition data on “front of package” product labels is associated with improved nutritional content in those foods, a new study shows.

Matt Shipman-NC State • futurity
Sept. 22, 2020 ~7 min

‘Natural’ product bias may apply to COVID vaccine

New research examining when consumers go for "natural" products may be relevant to public receptions of a COVID-19 vaccine.

Sara Savat-WUSTL • futurity
Sept. 15, 2020 ~6 min

FDA and consumers might go for ‘cell-based seafood’ label

New research identifies a possible terms for food made from the cells of fish or shellfish, rather than whole animals: cell-based seafood.

Todd Bates-Rutgers • futurity
July 29, 2020 ~6 min


When companies get political, 4 factors affect profit

The impact of corporate sociopolitical activism on a company's bottom line depends on how the activism aligns with key groups, research finds.

Andy Ober-U. Arizona • futurity
July 7, 2020 ~8 min

In-person ‘retail therapy’ may be gone for good

"I'm seeing little likelihood of consumers embracing shopping in a physical environment to the extent that they did pre-pandemic."

Pat Harriman-UC Irvine • futurity
June 4, 2020 ~6 min

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