"I'm seeing little likelihood of consumers embracing shopping in a physical environment to the extent that they did pre-pandemic."
Tags: covid-19 marketing economy money consumers featured society-and-culture
A new tool can help organizatons check up on their relationships with public stakeholders, which can help public relations and marketing in times of crisis.
Tags: business marketing communications society-and-culture public-relations
Survey results show that marketing leaders are more open to their brands getting political. Here are some other trends in the field, as well.
Tags: business politics marketing society-and-culture trends
"Marketing language that obscures these health harms, even indirectly through questionable pro-environment claims, ought to be prohibited."
Tags: smoking marketing surveys health-and-medicine cigarettes
How do brands build a "cool" image? What makes cool brands fall off? New research identifies the 10 factors that matter most.
Tags: business marketing emotions consumers society-and-culture clothing trends
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