In-person ‘retail therapy’ may be gone for good

"I'm seeing little likelihood of consumers embracing shopping in a physical environment to the extent that they did pre-pandemic."

Pat Harriman-UC Irvine • futurity
June 4, 2020 ~6 min

Tags: covid-19 marketing economy money consumers featured society-and-culture

Drink labels are too tricky about juice vs. junk

Juice labels make it too hard for parents to sort out what's actually from fruit and what's full of sugar, research finds.

Rachel Harrison-NYU • futurity
April 17, 2020 ~6 min

Tags: sugar food marketing childrens-health fruit health-and-medicine

Why companies shouldn’t label clothes ‘adaptive’

"Calling an item of clothing adaptive can alienate and exclude people living with disabilities."

Sheena Rice-Missouri • futurity
Feb. 6, 2020 ~3 min

Tags: language marketing disabilities consumers health-and-medicine clothing

Marketing tool measures PR in good times and bad

A new tool can help organizatons check up on their relationships with public stakeholders, which can help public relations and marketing in times of crisis.

Matt Shipman-NC State • futurity
Jan. 3, 2020 ~3 min

Tags: business marketing communications society-and-culture public-relations

Menthol cigarette restrictions could hike cost, cut use

"Targeting the tobacco retail environment is rapidly emerging as the next frontier in tobacco control."

Neil Schoenherr-WUSTL • futurity
Sept. 13, 2019 ~3 min

Tags: retail smoking tobacco marketing consumers health-and-medicine cigarettes

How ‘retargeted’ ads get you to buy stuff online

Retargeted ads are why searching for a product inundates you with ads wherever you go online. New research clarifies how this tactic works.

Stanford • futurity
Sept. 9, 2019 ~6 min

Tags: business internet marketing consumers society-and-culture

Brands can get political, say more marketing leaders

Survey results show that marketing leaders are more open to their brands getting political. Here are some other trends in the field, as well.

Duke University • futurity
Sept. 4, 2019 ~5 min

Tags: business politics marketing society-and-culture trends

Nope, ‘environmentally friendly’ cigarettes aren’t healthy

"Marketing language that obscures these health harms, even indirectly through questionable pro-environment claims, ought to be prohibited."

Rob Jordan-Stanford • futurity
Aug. 6, 2019 ~6 min

Tags: smoking marketing surveys health-and-medicine cigarettes

10 things that make trendy brands ‘cool’

How do brands build a "cool" image? What makes cool brands fall off? New research identifies the 10 factors that matter most.

Greta Guest-Michigan • futurity
July 21, 2019 ~4 min

Tags: business marketing emotions consumers society-and-culture clothing trends

African Americans less likely to quit menthol cigarettes

African Americans who smoke menthol cigarettes are less likely to quit than other menthol smokers. New research indicates why.

David Hill-Buffalo • futurity
June 20, 2019 ~4 min

Tags: tobacco marketing race health-and-medicine cigarettes

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