People who receive coupons for e-cigarettes are more than 1.5 times more likely to begin using them and less likely to quit.

Businesses might not be doing an adequate job of communicating to customers what they're doing to improve society, a study indicates.

Legal action against Purdue Pharma resulted in greater marketing spending to promote opioids among its competitors, a study finds.

Dunkin' Spiked, a new line of alcoholic coffees and teas "is too easy an entry point" to alcohol, argues David Jernigan.

Retailers of adaptive clothing must make changes to satisfy an increasingly diverse customer base, a new study finds.

"Get it before it's gone!" type scarcity marketing works for beer companies in Japan, research finds.

In experiments, audio recommendations for products like brownies, blenders, and beer were more influential than textual ones.

The next time Amazon touts a big discount, buyer beware: You might actually be paying more than you could be, researchers warn.

A new study shows that consumers gravitate toward custom, rare, or special products when they are engrossed in their phones.

More cigar brands are using potentially misleading descriptors, such as natural" on their packaging, new research shows.