The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment

Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.

Katherine Du, Assistant Professor of Marketing, University of Wisconsin-Milwaukee • conversation
June 2, 2023 ~5 min

More than two dozen cities and states are suing Big Oil over climate change – they just got a boost from the US Supreme Court

Honolulu, Baltimore, Charleston, S.C. and several other cities harmed by rising seas and extreme weather are suing the oil industry. At stake is who pays for the staggering costs of climate change.

John Dernbach, Professor of Law, Widener University • conversation
May 23, 2023 ~8 min


Poll: Used kid gear is great but how to gauge safety?

"Used child essentials are often more cost-effective, environmentally friendly, and convenient," but parents aren't sure how to assess safety.

Beata Mostafavi-Michigan • futurity
May 15, 2023 ~5 min

Challenging the FDA's authority isn't new – the agency's history shows what's at stake when drug regulation is in limbo

As the government’s oldest consumer protection agency, the FDA has long butted up against drugmakers, activists and politicians. But undermining its work could be harmful to patient health and safety.

Christine Coughlin, Professor of Law, Wake Forest University • conversation
April 26, 2023 ~9 min

11 things airlines can do to make flying less terrible

Many airline passengers find planes uncomfortable and the industry unreliable. A new study offers 11 tips on how to improve flying.

Pate McCuien-U. Missouri • futurity
March 27, 2023 ~7 min

Auto-renew subscriptions don’t build loyal customers

Automatic subscription renewals may boost subscribers in the short term, but it's a bad strategy over time, a working paper finds.

Stanford • futurity
March 22, 2023 ~7 min

There’s more to adaptive clothing than function

Retailers of adaptive clothing must make changes to satisfy an increasingly diverse customer base, a new study finds.

Courtney Perrett - U. Missouri • futurity
March 21, 2023 ~6 min

Repeat product recalls don’t always prompt change

What gets a company to do better after a mistake, such as product recalls? New research finds some surprising answers.

Olivia Hall-Syracuse • futurity
March 7, 2023 ~5 min


Gun store chats boost use of gun cable locks

People who are told by a retailer about gun cable locks when they purchase a firearm are more than twice as likely to use them, a new study shows.

Patrice Harley-Rutgers • futurity
March 2, 2023 ~4 min

Those breezy TV drug ads? Take ’em with a grain of salt

Direct-to-consumer advertising works at selling drugs. A new study shows, though, that it may not work so well at promoting treatments that are significantly better than other options.

Alvin Powell • harvard
March 1, 2023 ~9 min

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