Outsourcing can kill a whiskey brand's aura of authenticity, new research finds. Less tangible features of the company matter, too.

A "living" smartwatch powered by a slime mold needs food and care to function. Can it make us less fickle consumers of technology?

Feeling overcome with holiday stress is the best time for "self-gifting," researchers say.

The enthusiasm of their new salespeople and the experience of their veteran staff are key to attracting new customers, research finds.

People with skin allergies shouldn't assume that "natural" skin products will spare them pain and itchiness.

Reducing food waste at home is an action that anyone can take to help slow climate change, often saving money in the process. More consumer education could help show people what to do.

Making robots working in warehouses smarter collaborators with human coworkers could speed up online deliveries, researchers say.

Experts have tips for your holiday shopping, including how to save some money, what'll be different this year, and what to get Gen Z.

With the US considering a digital currency, an expert explains how it could help consumers and businesses and concerns the idea raises.

Big retailers could save money by tightening their return policies. But how to do it without lots of customer backlash?